In the past years the economy has dictated that American airline re-evaluate their marketing plans; without a new plan it is inevitable that we may see many of our American airlines go under. The main way they have changed their marketing is by offering lower cost flights. The number of passengers on American airlines has dropped as much as 5%, so airlines are fighting back by dropping their fees by as much as 3%. Seat sales have become more common as American airlines attempt to increase their advanced bookings.
Almost all of the airlines have been looking at the big companies that have gone bankrupt and remember that it could be them at any time. While services, like meals on flight, are also decreasing, people will find that it will generally cost them less to get where they want to go and it is only a matter of looking around before they can find a seat sale that will provide them with a low cost option for travel.
