Second only to British Airways, British Midland (BMI) is the second largest airline at London’s Heathrow Airport. Their fleet of 34 aircraft offers service to much of the world and through their membership with Star Alliance™; they are able to offer passengers over 1,000 destinations worldwide. Together with the 21 members of Star Alliance™, over 16,500 flights daily are available to BMI passengers.
A recent downsizing in order to become more economically efficient is being touted as a move that has helped to improve passenger satisfaction thanks to better on-time performance and more personalized service. British Midland offers all of the latest technology to help make a passengers experience easier; online reservations, E-ticketing, online check-in, self check-in at the terminal and more. British Midland also offers passengers three different rewards programs; Diamond Club, Company Rewards and High Flyers which offer discounts on airfare, hotels, meals and more. Each one caters to a different type of flyer; the frequent flyer, the company and PA’s and secretaries.
British Midland boasts a good safety record with few incidents and accidents reported. The last known accident associated with the airline was the Kegworth crash in January of 1989 when a British Midland plane crashed short of the runway while attempting an emergency landing. That crash resulted in the death of 47 of the 126 passengers.
